A necessity of starting your own business is being able to do it yourself, cos chances are there’s no one else to do it for you! Luckily I’m a ‘do it yourself’ kinda girl, learning new skills can be tough but when you get there it’s pretty cool.
One of the big challenges with selling jewellery is getting great photos that accurately capture the gorgeous colours and design details, and also show it off as much as possible. Anyone worth their salt when it comes to photography will tell you that jewellery is the hardest product to photograph, and if you don’t believe them let me tell you it is, it really, really is! It’s taken Mr EH and me a year to crack it after lot’s of research, advice, and experimenting (plus lot’s of head scratching, grumbling, and late nights!).
Here’s what we learned:
You don’t need to use a light cube but can if you want, get 4-5 photography lamps with strong true daylight bulbs (35W 5500K), position the lamps to get light evenly distributed on all sides of the jewellery, lay it out on glass with white cloth draped underneath to eliminate shadows, position white card around the jewellery to reflect the light back, and learn to cut out photos in photoshop...
That should keep you busy ;)
E xx
